Take It to Goodwill
October 23rd, 2009
Posted by: Barbara
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Since we donate all of our old usable clothes to Goodwill, I was pleased to read this news from Advertising Age about Levi’s promoting Goodwill Industries:

Levi’s, Goodwill Launch Clothing Recycling Push
‘Care Tag for Our Planet’ Encourages People to Donate Unwanted Apparel
Posted by Karen Egolf on 10.22.09 @ 05:18 PM
Levi Strauss & Co. and Goodwill are working together on a new initiative to save billions of pounds of unwanted clothes and put them to good use. In “A Care Tag for Our Planet,” the product care tags on Levi’s clothing in the U.S. will include messaging encouraging people to donate their unwanted clothing, with the project expanding to global [...]

Outside Magazine Saves 1500 Trees
February 18th, 2008
Posted by: Barbara
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By eliminating subscription cards in their copies to subscribers, Outside magazine says it will save 1500 trees in this Advertising Age article.
I never understood why magazines put them in subscription copies, since the magazines I subscribe to send me hundreds (or so it seems) of renewal notices.